Case pack vs. MOQ: how to show wholesale quantities

Explain case packs, minimum order quantities and unit prices on a wholesale line sheet. Work through card and boxed-set examples without confusing the units.

Published by LineSheetDesk · Last updated October 22, 2026

Case pack describes how many selling units are supplied together. Minimum order quantity, or MOQ, describes the smallest quantity a buyer is asked to order. They can have the same number without meaning the same thing. A clear wholesale line sheet states the selling unit before showing either value.

Start with the selling unit

A selling unit might be one greeting card, one notebook or one boxed notecard set. The pieces inside a retail set are different from the number of sets in a wholesale case. State what the customer receives for the displayed unit price.

Consider a fictional boxed set containing five cards and five envelopes. If wholesale price is USD 10 per set and a case contains four sets, the case price is USD 40 and it contains 20 cards. That does not make the line-sheet MOQ 20 sets.

What does case pack mean?

A case pack is a count of selling units in the supplied pack or case. If your cards are packed in twelves, case pack 12 refers to twelve cards. If four retail boxes are supplied together, case pack 4 refers to four boxes, regardless of how many pieces are inside each box.

Packaging terminology varies between suppliers. If you use inner packs or master cartons, explain the relationship in the description or accompanying terms. A single case-pack number cannot describe an entire packaging hierarchy.

What does MOQ mean?

MOQ is the minimum purchase quantity under your stated terms. If cards come in cases of 12 and the minimum is two cases, an MOQ expressed in individual cards is 24. Whether later quantities must also be full cases is a separate rule to state clearly.

An opening-order minimum of USD 150 is an order-value rule across the account. It is not a product MOQ of 150 units. Keep order-value minimums and reorder terms in your business terms so buyers can distinguish the two.

Keep the price unit consistent

• Say whether the displayed price is per card, per notebook or per boxed set.
• Show MSRP in the same selling unit when you include it.
• Use that unit for MOQ and case-pack counts.
• Explain included pieces in the description, rather than mixing them into pack counts.
• Calculate any quoted case total from the applicable buyer price, not automatically from the base price.

A discounted greeting card example

In the fictional Morrow Paper data, Sunrise Greeting Card has a base price of USD 3.50 and a case pack and MOQ of 12. A 10% discount gives USD 3.15 per card, so twelve cards cost USD 37.80. The arithmetic explains the example; the LineSheetDesk catalog displays the customer’s product price and quantity fields, not a calculated case total.

Enter quantity fields in LineSheetDesk

Map the MOQ and Case pack columns during CSV or XLSX import, or edit the product record. The fields accept whole numbers from 1 to 1,000,000. Leave an unknown optional value blank rather than inventing a quantity. Add a product description that explains the selling unit and any set contents.

The catalog shows the values you supply. It does not enforce full-case ordering, collect quantities, calculate order totals or track stock. Use your own order process to validate an actual purchase, and send account-wide terms alongside the PDF.

Check quantities before sending a catalog

• Choose one sample product and say aloud what one unit contains.
• Compare its base or fixed buyer price with that same unit.
• Check MOQ and case pack against your real packaging and sales policy.
• Review the exported page for labels that could be read as a case price.
• Check another item that is sold as a set so the convention stays consistent.